The term Online Reputation Management , or ORM for short , describes the management and maintenance of the reputation of a person, a company, or even a brand. This refers exclusively to reputation and standing on the internet, i.e. , through social media, blogs, or review portals. Online reputation can be a decisive factor in encouraging new customers or users to engage in a desired activity. Therefore, online reputation management can also be considered a form of conversion rate optimization Online Reputation Management .
A recent 2022 survey on the importance of online reviews demonstrates how important digital reputation is for consumers and customers today. Thirty-five percent of consumers living in Germany view online customer reviews as a reliable source of information. These reviews rank even higher than personal recommendations from family or friends. Customers are therefore influenced by both positive and negative reviews.
This is precisely where digital reputation management comes in. The goal is primarily to respond to negative reviews and feedback. This can help clear up misunderstandings and prevent misinformation.
What is online reputation made up of Online Reputation Management?
Now that we’ve clarified what online reputation management is, let’s take a closer look at the elements that make up online reputation. Online reputation specific database by ındustry is comprised of the following elements:
- Social media such as Twitter, Xing, LinkedIn, Facebook, Instagram and YouTube.
- Blogs or other opinion websites.
- The content and design of your own website.
- Online review platforms such as TrustPilot, Google Reviews, Yelp or ProvenExperts.
- Customer reviews on your own website.
- Search engine results placement.
- Forums or other discussion platforms.
- Influencer marketing.
These are just a few selected elements Online Reputation Management. But they all have one thing in common: all of these elements significantly influence the online reputation of a company, brand, or individual. Therefore, ORM requires monitoring many different elements.
What are the benefits of online reputation management?
Well-thought-out digital reputation management can positively change a company’s reputation in the long term. Particularly noteworthy benefits include:
Increased reach Online Reputation Management
An active presence on social media or the use of influencer marketing can significantly increase visibility, allowing targeted engagement with your target audience to be more effective. A reputable and professional online presence also leads to increased social proof. This facilitates the decision-making process for customers or users.
Increased market value :
A company’s good online reputation can not only increase its reach but also boost its value. A company or individual with a good reputation ıt is better to play it safe and make a copy is also referred to as “brand suitable.” This primarily refers to its suitability for various business opportunities. This makes it much easier in the long run to secure various collaborations or other business opportunities and realize them with greater profit.
Easier recruitment Online Reputation Management
Online reputation management can also significantly simplify the recruitment process. Anyone who is currently considering recruiting will find that Germany is currently experiencing a shortage of qualified workers. This makes it all the more clean email important for companies to maintain a strong and positive presence. Positive feedback or a good reputation can lead to increased interest in the company among potential applicants. Especially at a time when qualified personnel can be considered a scarce resource, digital reputation management can offer a decisive advantage.
Increased sales:
A strong online reputation can increase the likelihood that people who have heard positive things about your company, brand, or individual will be more likely to engage in a desired interaction. A good reputation can therefore significantly increase conversion rates and boost sales.
