As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design.
In the past, there were attempts at keeping a parallel mobile version for our websites. That seemed like a good idea at first but it essentially doubled the attention our content needed while also fragmenting our audiences.
There are also those who simply do not care about such accessibility options. Accessing an unoptimized website design on your phone is a highly frustrating experience and one that you certainly do not wish upon your croatia phone number data potential customers.
See below what you will learn while reading this article:
- What is responsive web design?
- Responsive web design or adaptive web design?
- Why is it important to have a responsive web design?
- How do I make my website design responsive?
Check it out!
What is responsive web design?
Responsive web design is the term used to refer to creating web pages that are successfully viewable in any device. This means having content that changes to fit multiple screen sizes and browsing conditions. It adheres to the following principles:
- fluid content grids, which change size and shapes depending on the viewer screen’s width;
- media queries that depend on how many elements the screen can display at once;
- flexible images and media, which makes them respond to different screen widths.
In the past, computers were the only means to access the web, and websites were optimized for the average monitor screen size. Now, that space is use content personalization in your email campaigns shared with multiple viewports in smartphones, tablets, computers, and other kinds of devices.
Thus, responsive web design is a desirable quality for any page. That is a way to make sure more people are able to successfully use your interface.
Responsive web design or adaptive web design?
It’s common to think responsive web design and adaptive web design are the same concepts but that is a mistake.
Responsive web design is completely flexible, with your website’s elements shuffling around your layout as the screen resolution changes. Even the most specific values are serviced. That is important considering how many different screen resolutions sms to data there are among computer monitors, smartphones, and tablets.
On the other hand, adaptive web design has predetermined widths to work with, servicing a different layout depending on them. While it may seem flexible, it might provide a bad user experience to those who access your content on a resolution that is not predetermined.
Why is it important to have a responsive web design?
Making the correct decisions when building your website helps you successfully use it to acquire customers and reach the results you wish. Not choosing a responsive web design will severely damage your chances of success.
Still not convinced? Below are the top 5 reasons why it’s important to have a website with a responsive design.
1. Trustworthiness
Besides website security, adaptability is also decisive for trust. Did you know that 94% of people do not trust website with a bad design? According to market surveys, it takes 50 milliseconds for a website to make a good first impression. After that has passed, it’s unlikely you will get another chance.
If your website does not have a responsive web design and offers a bad experience to its visitors, you will not gain their trust. And this is an essential element to turn them into customers for your business.
