The bounce rate, also known as the “absprungrate” in German, is a metric that provides information about the number of users who leave a website after visiting it. A “bounce” or “jump” is defined as a user leaving the website without completing a desired action. A desired action could be, for example, purchasing a product, clicking a specific link, or filling out a contact form.
As the term bounce rate suggests, it’s a “rate,” or quota. This rate is expressed as a percentage. For example, if ten users visit a website on the same day and only half of those visitors perform a desired action on that website, the bounce rate for that day is 50 percent. This allows the bounce rate to be calculated with great precision.
How is the bounce rate calculated?
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Several formulas can be used to calculate the bounce rate. However, the bounce rate is always expressed as a percentage and always describes the ratio of a single session or desired action to the total number of sessions. To obtain the most dataset detailed value possible, the following hit factors can be included.
- E-Commerce Transaction Hits (considers one purchase).
- E-Commerce Transaction Item Hits (takes into account clicking on a product, e.g. adding it to the shopping cart)
- Pageview hits (only page views without a desired action).
- Event hits (page views with a desired action such as a click).
Since these factors are difficult and cumbersome to measure, a simplified representation of the formula is advisable. A very simple can be shown as follows.
How is bounce rate measured in Google Analytics?
There are various ways for website operators to measure on their own website. In addition to various plugins and tools, integrating the free Google Analytics tool is the easiest and most straightforward option. This Google 12 inspiring examples of consumer behavior-driven email marketing Analytics tool provides particularly detailed metrics and offers extensive configuration options.
Since GA4, Google Analytics has used the number of non-engaged sessions and the total number of sessions to calculate. A “non-engaged session” is defined as a session that meets the following conditions.
- Call takes less than 10 seconds.
- Less than 2 pages are viewed.
- No desired action (conversion result) is performed.
Only when all of these conditions are met is this visit considered a bounce. The formula for calculating in Google Analytics (GA4) is as follows:
Bounce Rate = (non-engaged sessions / total sessions) * 100
At what rate is action required?
The lower the number of bounces, the lower . A low bounce rate signals that visitors like the website content and therefore take a clean email desired action. However, the higher this number, the less compelling the content or user experience appears.
Websites with low bounce rates of under 40 percent are considered particularly good. Values between 40 and 70 percent, however, are within the normal range. If a website has a high bounce rate of over 70 percent, action is required.
