With Topics, user activities will be What is the Topics feature? monitore without the use of third-party cookies on a weekly basis.
The data collecte will be beb directory kept for a maximum of 3 weeks and will be collecte within 3 macro categories that will be shared both with the reference website and with advertising partners.
Topics will also allow users to have greater control over their browsing data: they will be able to modify, add or delete the categories of interest proposed by the tool itself.
Audience targeting
When thinking about Google Ads , and especially the pay per click modality, segmenting and targeting the audience in the correct way is essential.
The reason is simple: showing an ad to an uninterested audience would not have a positive impact on your ROI , that’s a fact.
And if we also think about the limitation of third-party cookies, and the consequent reduction in personalization, segmenting the audience becomes even more important.
New ad formats
Google Ads has already since 2018, the fashion retail chain introduced brand new ad formats, starting with Google Maps where ads will also begin to appear:
- in the search results , directly below the query bar where you type the place you want to reach;
- while browsing , in the form of a banner, to report the presence of similar places along the route;
- in the form of icons with the word “ad” next to the sponsored stores.
What is the Topics feature?
Improving the user shopping BE Numbers experience and increasing the efficiency of advertiser tools: these are the main trends of this 2023.
How do you think they will influence your advertising strategy?
