Acronym: An acronym is also part of an isotype and is an abbreviation. It typically uses the initial letter of the brand name when it consists of several words. A well-known example is CNN,
Anagrams: These aren’t exactly abbreviations, but rather use syllables or contractions of the name. The goal is to make long names easier for the public to identify. Another example is FedEx.
Signature: The signature can also be an isotype and consists of using the calligraphy of the brand name as a symbol of authenticity.
Imagotype
When we talk about the imagotype, we refer to a type of logo that combines aspects of the two previously mentioned.
That is, it combines an image and text simultaneously. However, it’s important to keep in mind that these two elements remain independent, meaning they’re separated by a space.
The isologo is used in this case in order to complement the brand name with a representative symbol of the brand.
This can be designed in a variety of ways, but most often the text appears below the image.
Isologo
To conclude with the types of logos
An isologo consists of grouping a symbol with words. This can cause confusion and lead to the image being considered an imago type.
However, unlike the latter, the isologo makes both elements coexist in the same space, preventing their separation.
It is this particularity that means the logo design must be especially carefully designed, as it cannot run the senegal phone number library risk of being overloaded, as details could be lost and its communicative purpose could be hindered.
The elements of a logo
The elements that make up a logo can vary depending on the purpose of each one and how its design is approached.
When choosing a logo, each company needs something different depending on its industry, its brand identity, and its target audience.
However, there are some general points that are shared.
With this in mind, the elements of a logo are generally as follows:
The symbol
Symbols or icons are variable elements within logos. This is because not all logos have one.
However, in cases where they are used, the symbol must necessarily be representative of the brand’s identity.
You can do this in a figurative or abstract way. When designing it, it’s very important that it reinforces the visual image of the company or its products, if they are distinctive.
The name
All logos must include the company name, as this is the primary form of identification how to map the customer journey available to the brand.
Whether large or small, whether accompanied by a symbol or not, the brand name caseno email list must be included.
Typography
When designing a logo, typography is essential.
It’s what helps convey the brand’s personality, while also building trust with the public.
