That is, who are the “players with money” ?
Yes, for example without money are:
Hobby authors, students and people who only do this on the side.
With money it is money within people:
Those who do it full-time: professional marketers, bloggers, freelancers and non-fiction authors.
This means we have covered ingredient #1, namely the perfect target group or the “players with money”, or “ pvm ” for short.
Yes that is a target group
A purchasing-power target group that can and wants to spend money on content.
This is ingredient number 1 and this is the most important circle.
That’s why we do that first.
You have to master this circle like this.
You cannot move on to another circle until you finish the first one.
If you have ingredient number 1, there is no point in moving on to other ingredients.
So first of all, be clear:
#1 Who is my target group?
#2 Who within this iraq email list target group also has money and wants to spend it?
(Reading tip: 17 Content Marketing Techniques )
And now we move on to ingredient number 2.
Ingredient #2: Build a good offer!
Many people think:
“Oh, I just need a good service, then people will buy on their own.”
Or
“I just need a good product, then people will flock to my shop and I will cart the money away in a wheelbarrow.”
That’s not true.
The following example:
I am now offering you a three-room apartment.
Completely renovated and refurbished, for only €200,000.
Does that sound like a good offer?
Perhaps.
But wait first.
The neighbors are loud, messy and party all night long five times a week.
Are you still willing to pay €200,000 ?
But wait, it how i would scale a business from gets even better:
The apartment is not in Germany, but in Somalia.
What do you say now?
You see, it is not just about the product, i.e. the apartment, but about all the factors that influence the value of the product.
When you put all the factors together, it’s called the offer.
Build a good product, but build an even better offer with that product or service.
In the case of an be numbers apartment, this would be, for example, a better location, caretaker service, property management, a shopping service, security or even parking spaces.
All of this together is then your offer.
Here’s a general formula for how to make a damn good offer that people are happy to pay money for.
