Why choose WhatsApp Broadcast Message instead of Emails/ SMS

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There’s no denying this – Emails & SMS have become doomed Marketing channels. belgium telegram data Nobody opens emails or SMS anymore, except for recovering their Google passwords or for verifying OTPs. 2019 research conducted on 5,00,000 Swedish workers found an unnerving connection between emails & unhappiness. If you’re a business looking to boost conversions & ROI, you’d want to avoid that. So, what’s the alternative? The preference of over 2.2 billion active global users: WhatsApp WhatsApp is one of the most popular applications across 190+ countries.

WhatsApp Broadcast Message- What is it?

A WhatsApp Broadcast Message can be any type of message such the foundation of b2b email automation as product releases, newsletters, promotional offers, festive wishes & more messages that you can send to Unlimited users in one go to users (only to opted-in users). nitially, you can broadcast to 1,000 users in Broadcast Tier 1. In Tier 3, the Broadcast Limit increases to 1,00,000 which further increases to UNLIMITED users in Tier 4. Check out how to upgrade WhatsApp Broadcast Tier Limit.

Here’s what you can & cannot do while broadcasting with WhatsApp Business App:

1. You can send a WhatsApp Broadcast Message to only 256 people in one go

2. You can’t measure results (read & delivery rate not available on the app)

Why should you send Broadcast messages on WhatsApp?

WhatsApp is the perfect communication channel if you genuinely want to engage & convert users into customers. turkey numbers database

These statistics prove the above statement:

  1. Reach over 2.2 billion Users- 2.2 billion users actively use WhatsApp each month to communicate with their friends, family & businesses.
  2. 98% message open rate- Out of one hundred Messages sent on WhatsApp, 98 are read within the first 2 hours, 5x more in comparison to emails & SMS.
  3. 45-60% Conversion Rates- WhatsApp Broadcast messages have a robust conversion rate of 45-60%, 12x more than emails & SMS.

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