Building valuable content takes time, commitment, and resources, but it’s also an investment that pays off in spades. High-quality content will not only attract valuable links, but will also help build your brand as an expert in your industry, which in turn will translate into greater visibility, traffic, and potential business benefits.
Collaboration with influencers
It should be noted right away that link building gambling database in cooperation with influencers is very rarely a cost-free or even cheap strategy. However, everything depends on the specific industry and the reach of the influencers.
It is also often difficult to clearly estimate the effects of such cooperation. In terms of link building, cooperation with influencers is worth combining with another strategy, i.e. affiliate links.
Affiliate Program – Affiliate Links
Affiliate links are an often overlooked link building strategy that, when used properly, can bring very good results.
The downside, however, is the relatively high “entry threshold”. Proper implementation that brings SEO results often requires advanced programming work. But let’s start from the beginning. In short, affiliation or an affiliate program is most often used by e-commerce stores or websites that sell various types of services.
This involves sharing our profit with people who business and riding a dead horse recommend a product, service and generate a conversion (sale) on your website. The owner of the external website places a link to your store on their website. If someone goes from this link and makes a purchase, you share your profit with the website owner. This solution has several significant advantages:
- you only pay commission if a sale is made, so you share the money you actually earn;
- Potential earnings are often enough incentive to place links to your site;
- the ability to obtain links from a large number of thematically related websites.
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To make things a little more complicated, there are also a few major obstacles to be pointed out. The high entry threshold in terms of technology means that companies use external affiliate platforms. Integration with such a platform allows you to implement an affiliate program on your website relatively quickly, but in this case you are dealing with costs (implementation/integration fees, intermediary commission). Additionally, your website’s link profile will not be enriched in this way.
Affiliate links generated in such platforms are not direct dofollow links. These are usually links with many redirects automatically provided with the nofollow parameter. They will not increase the power of your domain. Of course, there are still potential benefits related to generating conversions.
So when can you use an affiliate program for activities such as link building? When you are able to create a system for controlling and counting conversions generated by individual links.
With the increasing amount of anonymized data provided by analytical tools, this is not an easy matter. In addition to the need to engage significant technological resources, there are other problems.
- Lack of complete control over where links to your site are published and in what quantities. It is possible that links published by a third party will be treated by the Google algorithm as an attempt at manipulation.
- The need for accounting for cooperation with partners. Quite simple in the case of B2B partners, problematic when you have to settle accounts with a larger number of private individuals.
- The risk of abuse or even fraud by partners. This in turn involves the need to implement anti-fraud systems and further costs on the technology side.
Outreach and Guest Posting
What is outreach? In a broad sense, outreach in marketing is going beyond the standard channels of promoting a company in order to increase its recognition and reach. What is link building through outreach?
Again, simplifying for the purposes of the text, outreach in SEO is identifying content directly related to our product or service and contacting the owner of a given page in order to place a backlink in this content. Outreach is an activity that requires a lot of commitment and a lot of time.
The entire process from finding valuable content belgium numbers to convincing the Publisher to place links in it usually takes quite a long time and does not guarantee success. In addition, there is the aforementioned commercialization of the market. Most Publishers will not be willing to place a backlink for free.
Guest posts can also be considered a form of outreach. Contacting administrators of websites with related topics and offering to write a valuable guest post for them is another method of potentially acquiring valuable backlinks. This strategy involves actively seeking out and establishing relationships with content publishers who may be interested in publishing your materials on their sites.
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Guest posts come in many forms, from expert advisory articles to industry analysis and case studies.
Regardless of the form, the key is to provide truly valuable content that will be of interest to readers of a given site. In exchange for sharing such content, the site administrator may place a link back to your site. Due to the resources that must be devoted to implementing such a strategy on a larger scale, many companies simply use sponsored articles.
Link building is an integral part of a comprehensive SEO strategy, and there’s no sign of that changing. While it’s theoretically possible to acquire links for free, it often requires a significant investment of time, tools, and expertise.
Ultimately, you need to weigh the costs and benefits of investing in professional link building services versus trying to build links in-house with your own resources.
