Your successful conversion results go up drastically when you write a call to action that’s unmistakably clear.
So how do you craft a brilliant call to action that jumps off the page in such a way that your buyer simply can’t ignore the follow through?
Keep your call to action brief: We highly recommend that your call to action copy be brief. According to none other than Neil Patel, your call to action should take no longer than one second to read. If it takes longer than that, it can run the risk of dissuading your leads and buyers from reading the entire copy.
Use less technical and “jargony” language:
This recommendation ties in with the overarching theme of keeping things simple and clear-cut in your copy. While your call to action copy may contain industry-specific terms, you should instead focus on including words like “analysis” or “insight” since they’re words that imply that your buyers can improve in some way. Yes, once again, buyers only care about the benefits of your product or service.
That’s exactly why you should stay away from excessively technical tunisia whatsapp number data 5 million jargon like the plague. Check out what the research says on the use of technical language in content:Even if you’re already mastering (or think you’ve mastered) vivid language in your copy, you can always take things a step further to marketing excellence. We’ll show you how by incorporating word pictures in your web copy.
Word Pictures and Their Impact
Start your call to action with vivid verbs: out of the few dozen participants Verbs empower us to quickly understand the meaning of a sentence, and they’re also much likelier to attract social media shares than copy that mainly relies on other parts of speech, like adjectives, subjects, etc. In ao lists other words, vivid verbs draw the attention of people, which is why you want them leading off your call to action.
Use numbers in your call to action: One thing that plagues the Internet is that information is oftentimes unreliable and all-out dishonest. That’s why using numbers in your call to action is an awesome credibility builder. Numbers can be used in various ways in your call to action, whether it’s to highlight the numerical benefit of the product or service you’re selling or to mention a specific discount.
Don’t go crazy with adverbs: Adverbs are modifiers of adjectives and other adverbs, sometimes recognizable by their “ly” endings. Examples are “jokingly,” “funnily” and “humorously.” You don’t want to use them very often in your call to action, reason being that copy with adverbs performs the poorest, according to this piece of HubSpot research:
Shares-by-part-of-speech–persuasive-web-copy
