In the era of AI and voice search, SEO is becoming more Working with Reviews complex and requires in-depth analysis. What was once enough to attract traffic no longer brings the expected results.
Sergey Bakhchaev, SEO specialist at Kompleto, spoke about key SEO promotion trends and timeless classics, how search will change, and what to prepare for.
Artificial Intelligence and SEO Automation
One of the key trends is the active use communication directors email lists of artificial intelligence (AI) in SEO. Today, search engines (Yandex and Google) are actively implementing AI-based algorithms that analyze user behavior, website content, and even predict queries.
What will AI affect:
- automation of key SEO tasks;
- improving the site’s position in search results;
- content creation and optimization;
- keyword research and analysis;
- improving user experience.
In 2025, SEO optimization for individual user queries will gradually give way to the evaluation of sites based on their comprehensive expertise in a specific topic.
This means that web resources that adapt articles to thematic groups of queries will receive more visitors.
Voice Search: A New Challenge for SEO
With the development of smart speakers and different types of email pop-ups voice assistants (Alice, Siri, Alexa and Google Assistant), voice search is becoming more and more popular.
The advantages of this type of search:
- ease of use. Users find information faster and easier;
- accessibility even for people with disabilities whatsapp data and those who have difficulty typing;
- integration with devices.
By 2025, more than 50% of all searches are predicted to be performed using voice.
Queries become longer and more specific, often taking the form of entire sentences.
To successfully promote, it is important to optimize content for such queries. For example, you can use FAQ blocks that answer popular user questions.
Voice search is becoming not just a trend, but a new standard for interaction with search engines. Businesses that want to remain competitive need to adapt their websites to this format.
