After completing the first two stages, we move directly to the stage of writing texts . Since Zen and Pulse have their own specifics, there are some standards for them that will help you write good material:
- Engaging content ideas must come from a variety of fields.
- Images for advertising posts must be of good quality.
- It is best to avoid variegated tones.
- The lead paragraph is optimally 150 characters long. It can be shorter, but not less than 100.
- An advertising article , taking into tunisia phone number library account spaces, should not exceed 5,000 characters, but should not fall below 3,000 characters.
- Effective H2-H3 headings are highly recommended.
- It is better to highlight quotes in italics or bold.
- Somewhere in the middle or at the end, it’s worth placing a link to the landing page.
At the finish, run your eyes over the text, you should want to read it, it should grab your attention. There is nothing worse than long posts, especially boring ones.
Add visualizations
The text is written, but there are not enough beautiful pictures and photos to give it life. The images should also be alive and attract the users’ eyes.
There are also some recommendations for them:
- For one advertising article, it is retailers and industries using click and collect worth choosing at least 5 combinations that will contain clickable headlines and creative covers.
- At the beginning there is always a title above the text of the page , and the cover is located under it. Another advantage is that the covers are duplicated in a separate archive.
- It is better to avoid long titles and stick to the optimal length of 80 characters +-10.
- For the cover, it is best to use an image with a single color and one large object, you can even use kittens, which are popular even on these platforms.
- It is recommended to use one drawing per 1000 characters.
- The layout of the images must be horizontal, since the main traffic comes from gadgets.
- It is advisable to make explanatory captions for each drawing.
Launch the creative
Be sure to analyze the CTR indicator in advertising and the percentage of reads. If the first point is lower, then we increase it by updating the covers, and the second can be corrected only by adjusting the text.
Track the entire path of users to the kuwait data landing page. High-quality traffic on the site is not always associated with a high percentage of reading.
Let’s sum it up
All the most interesting things will happen after the launch of the text. Approach writing texts with feeling, with sense, with arrangement, since no one likes careless articles written “on the fly”, periodically analyze the content in Zen, and if you don’t like something, then change it. Over time, these advertising platforms in the Runet can be turned into a full-fledged monetization model for your blog and website.
