LinkedIn Ads are often used by B2B organizations. This gives you the opportunity to segment your target group very precisely by means of industries or job profiles. There is a good chance that your business target group is also present on this channel. However, LinkedIn is often a lot more expensive than all other social media channels to advertise on. So how do you ensure that you get the most out of your budget and reach the right people? I will give you a number of tips on how to optimally whatsapp lead set up your LinkedIn campaign.
Test your LinkedIn campaign with different objectives
When setting up your LinkedIn campaign, you need to indicate what your objective is. You can choose from awareness, consideration and conversions. Actually comparable to the phases of the See, Think, Do, Care model . But regardless of which phase you set up a campaign in, it is good to test with these different objectives.
See below for an example. Initially, I set up the campaign with the objective of website visits (right). That was my main goal: to have people click through from the campaign to the landing page where they could convert. An informative landing page about the services of this company and the conversion was requesting a consultation. In addition, I used a single image advertisement.
After two weeks, the results were disappointing; the CPC was high and the reach and impressions were low. Time to choose a new strategy. I duplicated the LinkedIn campaign and adjusted the objective to brand awareness (right), which felt a bit contradictory. Website visits were the main goal, but perhaps this set objective european union phone number would result in more website visitors. The target group and ads remained the same. After two weeks, this was the result:
Brand awareness Website visits
These are big differences in all aspects. With the brand awareness objective, LinkedIn shows the ads to as some of its functions include many profiles as possible, and with website visits only to the profiles that LinkedIn expects to click through. But if the ads are shown to more profiles, then you also have a greater chance of clicks and of course they become cheaper.
