Zen published data on the development of the site over the past year.
The most interesting thing is that:
- Zen’s daily audience reached 30 million people;
- the total time spent by users on the platform was 5 billion hours;
- the number of authors increased by 1 million;
- the number of authors monetizing content increased by 20%;
- More than 3,000 new thematic channels have appeared.
Source
Users spend most of their time (63%) reading articles and posts, the remaining 37% watching videos.
The most popular content categories are:
- food (6 million subscribers) – recipes quality directors email lists for exotic dishes are especially in demand;
- travel – Asia and the South of Russia are in the lead;
- sports – new types (paddle and squash) are gaining popularity;
- fashion – trends like “office siren” and blue mascara;
- show business and films.
It is worth mentioning the so-called “secret pleasures” – channels that people subscribe to but do not share. Horoscopes, zucchini and kombucha recipes create an commerce email marketing were at the top.
How Zen differs from other platforms, why it is worth choosing it for business today, read here:Why B2B needs Zen: advantages of the tool and promotion features
How to Increase Social Media Followers: Proven Strategies for Brands
Colleagues from Sbermarketing have put together a guide where they share life hacks that contribute to audience growth and increased audience engagement, which are already whatsapp data being used by successful brands.
Source
Among them:
- Create a clear content plan. Regularity and structure are the keys to success. Use a content calendar to plan your posts. This will help keep your audience engaged.
- Make content that engages. Polls, challenges, memes — all of this works. For example, OZON launched the “Oh! Dance” challenge, where participants received prizes for posting dances. This not only increased engagement, but also attracted new subscribers.
- Collaborate with influencers. Even micro- and nano-bloggers can boost your promotion. For example, Gucci invited digital influencer Nunuyuri to its show, which caused a stir.
- Optimize your content for SEO. Use relevant hashtags, keywords, and geolocation. Avoid unnecessary characters in your profile name — this will improve your account’s visibility.
- Experiment with short formats. Short videos, like Netflix’s 15-second teasers, work great for grabbing attention.
- Create branded hashtags. Unique hashtags like Coca-Cola’s #ShareACoke help users share content and increase brand awareness.
- Launch UGC campaigns. User-generated content is more trustworthy than advertising. GoPro, for example, successfully uses videos of its customers, which strengthens audience loyalty.
- Go live. Live sessions with questions, giveaways and tips, like H&M, help strengthen the connection with your followers.
- Analyze your audience and content to understand what works best and scale your experience.
