Creating and maintaining a high-quality business blog can establish you or your company as an authority in the field. It can make your business more relevant and drive traffic to the website. Which is why many brands focus on business blogging.
If you have a knack for it, it can even make you a thought leader (it’s never too soon to start prepping that TED talk).
You may already have a business blog, but perhaps you’re unhappy with its performance. Or maybe you started a blog but weren’t able to keep it going.
Maybe your current blog is doing well.
No matter where your current efforts fall, these business blogging tips can help you take your site to the next level.
Business blogging works!
If you do it right.
The Benefits of Business Blogging
I mentioned authority, relevance, and thought leadership. But accurate mobile phone number list the benefits of blogging for marketing are also tremendous. Businesses that blog regularly have 55% more visitors to their websites, 97% more inbound links, and 434% more indexed pages.
Let’s talk about that last number. It says that business blogging can increase the chances of someone finding your site in their search results by 434%! Meaning searchers are more than four times more likely to find a link to your site than to a competitor who doesn’t blog.
And 55% more visitors or 97% more inbound links are nothing to sneeze at either. If you’re like most of us, much of your marketing resources and effort are concentrated on increasing visitors and inbound links.
Business blogging can help in those efforts, and all it costs is a bit of your time.
Here are 21 business blogging tips that will let you hit the ground running with your new blog or help to rejuvenate your existing blog.
1. Be Consistent
There are many abandoned or neglected business 21 useful tips for Successful business blogging blogs that were started with the best of intentions. Blogging consistently is difficult. You should be aware of that going in.
There are always other things in your day that are going to seem more important than working on a blog post. This is especially true if you’re a small business or a solo entrepreneur. To take advantage of the benefits of blogging for a small business, you have to be dedicated.
If you find it difficult to carve out the time cz leads necessary to write a full blog post, maybe you can set aside 30 minutes a day. Create a schedule and stick to it. If you can do that, you can put out a good post every week, and that’s a great start.
If you have employees or partners who can contribute, make it easy for them to do so. More on that in a minute.
2. Be Relevant While Business Blogging
If your articles are relevant, useful, and valuable to your audience, you will reap the benefits of blogging. One way to be sure that you are writing relevant articles is to perform keyword research.
It’s important to think like a customer when you write. And what better way to think like a customer than to see exactly what they are searching for.
There are a lot of tools to aid in your keyword research. Using keywords properly can go a long way toward making your articles relevant to a searcher. But keywords alone won’t do the trick. You still have to provide quality information based on those words and phrases.
The articles have to be relevant.
While you’re researching, it can be tempting to focus on popular words. But don’t ignore “long-tail” phrases. If your business thrives in a niche, you can gain a lot of value by exploiting certain long-tail keywords.
