You’ve definitely This is without a doubt the most talked about name in recent days inside and outside the most watched house in Brazil.
Juliette or Ju as she is called, reached 22.3 million followers on Instagram, also having one of the highest engagements in the world today.
But what is behind all this success? We already know that she is wonderful and sensible, but there is a whole marketing strategy that has placed her as the “Queen of the Podium”.
Juliette entered the BBB house and left her social media accounts in the hands of her friend/partner and her husband. As the days went by, they noticed that the growth would be exponential and that they would need more people on this team to keep up. Today, the team is made up of 18 people who take turns and never miss a thing.
Ju always participates in everything, she sings, dances, does makeup and cuts the brothers’ hair, makes jokes and plays with everyone, takes a stand and always seeks to understand and be understood.
The strategies used by your team.
Its strongest strategy is Branding. For those unfamiliar with the term, its objective is to create brand value. It is responsible for what switzerland whatsapp number data in the customer’s mind, seeking to ensure consumer loyalty and not just a consumer, but rather a brand promoter. And it is in the brand’s image, in its differentials, that the idea that it is unique, strong and different from all its competitors is built.
Another strategy that is You’ve definitely on strongly is Storytelling. Which is nothing less than the ability to tell stories. To the behind-the-scenes and who the “characters” of your life outside of the game are. It is an excellent strategy, as it humanizes your profile, generating a connection with your followers and showing that behind it there is a person “just like us”, who has mistakes and successes.
In her Instagram highlights, a character
who is is her mother, better as “mainha”, as Juliette calls her. The team has been bringing several videos and archives of various moments, of her with her mother, with her family, with friends, always reinforcing her image and the public’s curiosity to know if she really is outside the house, as she appears to be inside.
Another strong point of their branding is their visual identity. Both the team and Juliette know very well the audience they want to reach, and her audience is the Northeasterners. They know that it is not possible to please everyone, so from the beginning they have kept very clear directions. The visual identity is entirely by cultural elements of the Northeast. Such as cacti, the cangaceiro hat she wears. The glasses reminiscent of Lampião and the triangle she carries to every party she goes to.
And last but not least, Collabs. A Collab is when you allow a connection/interaction between that person and other influential and famous people. This strengthens the image that. If you look at Juliette’s profile, her team is always working to bring people, celebrities and influencers to support her in this competition, this makes the follower become fans of the brand and helps in building this positive image.
So, did you like it? Below are some tips to help you master these tools, apply them and strengthen your brand.
- You need to show up. Even if you have professionals taking care of your digital media, you need to record Stories, Reels, IGTV or what is the topics feature? and complement the work of this professional by providing material and being part of your brand.
- Show what goes on behind the scenes. Don’t be afraid to show vulnerability, let people participate in your routine, this generates connection, identification and engagement.
- Encourage your followers to create content for you. It doesn’t matter if you work with a product or a service, deliver something that people feel like participating in, posting, and tagging you in. This will give you authority and differentiation.
- Timing is everything. Be aware of contact lists that is happening You’ve definitely you. Suddenly, an idea may come to you and who knows, your content may go viral. In other words, having several interactions and shares will help you gain many followers.
