The year 2024 presents itself as a turning point in the world of B2B marketing, with new trends that will shape business strategies and interactions with buyers and end consumers. From the rise of Artificial Intelligence and, in particular, Generative Artificial Intelligence (GenAI) to the evolution of evaluation metrics, passing through the centrality of consumers and the need for a jordan phone number library sustainable business strategy.
Artificial Intelligence and GenAI: The Heart of Marketing Strategies
Artificial Intelligence (AI) is reaching new heights in 2024, with Generative AI driving multiple aspects of marketing. Most marketers recognize the potential of this technology in content and customer engagement strategies. According to McKinsye, marketing the integration is planned to productivity alone could increase between 5 and 15% thanks to GenAI. Let’s see how the adoption and effective integration of this AI will become critical to the success of marketing campaigns.
Versatility of Generative AI
From content development to personalizing interactions, Generative AI is being used in multiple areas of marketing. Marketing productivity alone could increase by 5-15% thanks to GenAI. Marketers are using AI to:
- analyze the competition’s moves
- Evaluate consumer sentiment
- test new product opportunities
- write copy for emails, social media, commercial proposals
- create targeted presentations and personalized product demos
- build data-driven marketing strategies and campaigns
2. B2B buyers drive sales: this is the new frontier of marketing
According to Gartner, 75% of b2b buyers email leads database prefer to buy online independently rather than interact with a salesperson. This new behavior of searching for information on a product or service, and arriving at the final purchase, radically changes the customer journey.
