Buzz Marketing is a strategy that aims to reach a specific target audience and get them to talk about a campaign or product on your behalf. By using mental and emotional triggers, many brands are able to get their actions “on people’s lips”, aiming to achieve concrete results in the short, medium or long term.
Understand what Buzz Marketing is and how it works
As mentioned above, this is a strategy focused on generating topics about brands and/or products. The main idea is for consumers to talk to each other about actions taken by companies, about something recently accomplished. But why? This philippines whatsapp number data puts your name in the spotlight, making more people interested in your product/service. Remember, this action needs to be planned with a projection of how the target audience will be impacted.
“Buzz” means exactly that: buzz, comments, excitement and excitement around a topic. Of course, there may be a negative trend at some point, but when it comes to Marketing, it is a completely strategic approach. It is important to remember that this is not the famous saying “speak well or speak badly, but speak about me”, it is an approach for consumers to talk to each other about something that the brands have done.
But how do you generate this buzz? It needs to be something creative, interesting, and something that catches the consumer’s attention. A TV commercial may not have all this potential, so to create this buzz in marketing, in addition to creativity, you need to understand the persona. The more you understand the persona, the better you can reach them.
Strategic reach is not necessarily broad!
In Buzz Marketing, reach is one of the most important issues. Obviously, it will be great if the campaign can/manages to reach a large product studio & merchant center next of people, but we cannot forget that the focus is strategic, that is, the target audience must be very well defined to ensure that the right people will be talking about the campaign, product or whatever the brand wants.
Should side effects be avoided? The answer is YES.
While Buzz Marketing can be effective, it can also be negative. That’s why it’s essential that it be highly planned and studied, so contact lists it doesn’t generate entirely negative buzz.
Before a campaign can be impactful, it needs to be responsible. Some topics, approaches or even “jokes” may not resonate well with the public. That’s why it’s essential to understand the current social context and always consider who the campaign wants to reach. It’s always good to remember that the company’s name will always be at stake, so it’s essential to protect it.
In the end, controversy is not always bad as long as it is not offensive. Many brands adopt the strategy of provoking competitors, for example, but it is still necessary to be ethical and responsible.
