Having found out the date of your site How to Use creation, compare it with competitors from the TOP for the necessary queries. This will help you understand how difficult it will be to bypass them. If they are 5-10 years old, and you are only a year old, you will have to seriously strain yourself.
But again, don’t give up if you are much younger than your competitors. With the right approach, you can move up to the TOP even with a young site. Just in How to Use this case, as we said, you need to invest more in other factors – content, usability, links.
Focus on other factors
If your site is very young, focus on those parameters that do not depend on age and can compensate for its deficiency:
- High-quality expert content that fully covers the user’s intent
- Convenient structure, navigation and design
- Absence of technical errors
- High download speed
- Mobile friendly
Ideally, you should take into account all ranking factors. But if you are losing in age, these are the ones that should be at the highest level.
Link building
The link environment is a powerful factor that will help a young site get to the TOP faster. Therefore, it is important to pay attention to increasing the link mass.
Buy links from high-quality trusted resources. Make sure they are diverse – from different sites, with different anchors. The link profile should look as natural as possible. Do not buy too many links at once, build them up gradually.
4. Examples of the impact of site age on SEO
Getting to the TOP of a young website
Let’s say we have an online store of children’s spain email list toys, created several months ago. All competitors in the TOP are solid sites with a history of 5 years. But we do not despair and focus on other factors:
- We describe each product in detail and add video reviews
- Launching a useful blog on children’s topics
- We add convenient filters by age, gender, type of toy
- We speed up website loading, make it adaptive for all devices
- We are gradually increasing the link mass
As a result, in six months to a year we already see ourselves in the TOP-5 for a number of queries. Of course, it is still difficult to get into the TOP-3, but the first results are already there. And over time, the positions will only improve.
Loss of positions by the old site
Now, a reverse example. The website for apartment renovations is already 8 years old, it has long been in the TOP for key queries. But the owners betting email list are resting on their laurels and are not engaged in the development of the resource. As a result:
- The design is outdated and not adapted for mobile devices.
- The content has not been updated for years.
- Lots of broken links and technical errors
- Slow loading speed
At the same time, competitors are actively developing their sites. And gradually pushing the old man from his entrenched positions. In a year or two, he is no longer in the TOP-3, but at the end of the TOP-10. And continues to lose traffic.
Therefore, you can never rely only on the age new in 2024: visuals and graphics of the site. Yes, this is an important factor, but not the only one. You need to constantly develop and optimize the resource, otherwise competitors will overtake you.
Conclusion
The date of the website creation is an important, but not decisive factor in SEO promotion. You can track the age through services like Whois or web archives. This will help you assess your chances in the competitive struggle. But even with a young website, with the right approach, you can get to the TOP.
