That’s why we decid to share them with you here:
1 – Identify the audience
Bas on the specializations and services provid by the psychology professional, both the professional and the marketing agency must identify which type of audience a given promotional message should be direct at.
It is extremely important for professionals to know who their audience is before deciding whether to invest in paid digital advertising, creating blogs and articles to attract potential customers organically.
The project can be bas on the current client portfolio to observe which nes are most sought after in relation to the psychology professional who seeks to establish themselves more strongly in digital mia.
Therefore, it is advisable to recognize the characteristics and patterns of behavior to direct messages to a new audience that has the same interests and nes.
Social mia strategy
When we talk about digital marketing for psychologists, it is recommend to use social networks such as Facebook, Instagram and LinkIn to convey information, tips and trends that are favorable to mental, physical and behavioral health.
However, which includes frequency for publications, use of hashtags fax lists and insertion of images or videos that illustrate the topic address in each post.
Of course, at the beginning of this type of project, it will be essential to create an official page on Facebook or Instagram using a professional and formal photo of the psychologist or his/her logo .
In all cases posts require quality in both
The production of articles and images that are truly impactful and fac with these developments in terms of usage and fraud coherent with the topic being address.
Initially, it is recommend to use illustrative It is europe email important that photos that can be purchas from free image banks. Avoid using photos that may involve copyright and additional costs.
It is also important to always monitor social mia by day and time to check at which moments there was more involvement and a high engagement rate.
