Inbound marketing , in a literal translation into Portuguese, could be called ‘inbound marketing’, but it is also known by some as ‘attraction marketing’ or ‘new marketing’.
Among these, the best title to name it is new marketing, since Inbound is an innovative strategy that breaks with old marketing concepts. It brings a new vision of work, which is based on gaining people’s interest and making your potential customers find you and look for you.
The old marketing, called Outbound marketing, is the tactic we know that seeks to offer your products or services to the general public. Inbound does exactly the opposite. Its goal is to attract potential customers to the company, make them find you, communicate know what Inbound them, understand their needs, help them and, finally, delight them.
What is it?
In addition, Inbound Marketing seeks to attract and win over the target audience and qualified leads, that is, those who are genuinely interested in the services your company offers. It does not carry out actions for the general public, as old marketing did; it focuses its efforts on attracting the right people.
Inbound marketing has content marketing as one of its pillars. It focuses on creating and sharing quality content to attract the right people to your company. To do this, you need to align the content with the interests of your target audience, so you attract inbound traffic and can then convert it into leads, close deals and gain customer loyalty.
In other words, Inbound marketing is the best way to turn strangers into customers and promote a business. Its methodology is adapted to the current market situation and consumers’ current purchasing habits.
The Inbound Marketing Methodology
The Inbound Marketing strategy taiwan whatsapp number data content creation with marketing automation and has a methodology based on four actions:
- Attract visitor traffic;
- Convert visitors into leads;
- Close leads into customers;
- Delight customers so that they become promoters of your brand.
All these steps are out through actions and techniques (SEO, blog. Social media, email marketing, landing pages, etc.). They are by a tool, so it is possible to measure and analyze the results. So that the tactics are continuously improve.
By publishing the right content in the right place
Your marketing becomes relevant and useful to your customers, rather than interruptive. This way, it gains the attention of potential customers identifying the target audience drives consumers to your website by generating content that your target audience finds relevant.
In this way, Inbound marketing helps to consolidate a brand and capture more qualified leads. In addition, it helps to collaborate in the conversion of these leads, increasing the number of customers and measuring the results.
It is a complex strategy, focused on the contact lists audience (persona), planned and that brings together the best marketing actions to know what Inbound the right audience to your company. Finally, making these leads go through all the stages of the sales funnel until they are ready to become a customer, and then, satisfied and loyal customers.
