Site loading speed is a major search ranking factor so it’s important to run a page speed test and ensure key pages are loading within the optimal time. Google itself has written extensively on this topic. Slow page speeds also negatively impact user experience and result in lower traffic when users follow links from referral sources.
Use Google’s PageSpeed Insights tool to analyze each page, paying attention to the “opportunities” section under speed analysis. This section helps you improve loading times and estimates the number of seconds saved by implementing each item:
Step 7: Conduct a content review
Building great content is one of the most effective things telegram number database you can do to improve your search rankings. We recently wrote about it and it’s one of our top 6 principles for SEO success . When reviewing your client’s content, consider the following factors:
Keyword usage and keyword density
In Step 4 we talked about keyword density but it’s also important to determine which keywords your client wants to rank for. They may not have a list of target keywords so you should help them by first showing them what keywords they are using most across the site with the Keyword Density & Consistency Tool , then see if these types of searches align with the client’s business goals.
Behavior on the site
Check Google Analytics for key metrics that may indicate methods in digital marketing underperforming content. If your site has a blog, check the Landing Pages section under Behavior -> Site Content and in the search field enter the part of the URL that identifies the blog page (e.g., “/blog/”). Then check the Bounce Rate and Avg Session Duration. If these numbers are worse than the site average, you may conclude there is a problem with the quality of the articles.
Qualitative feedback
Nothing beats talking directly to your target customers/users to hear what they think about your website content. Try having a few conversations with a few target customer profiles and ask them to look around your site, read a few articles and give you honest feedback. Some key questions you can ask are:
- What do you think about the content of this site? (don’t load questions with positive/negative leads)
- Do you trust the content?
- Will you return to this site in the future?
Step 8: Evaluate user experience
There’s a lot to cover when assessing the User Experience (UX) of a website. Usability Geek has a great guide on the topic. The main goal of this step is to empathize with the user and understand how successful they are in meeting their needs on the site – whether that’s informational, transactional, or functional. Start by understanding the relationship between the client’s business goals and the user’s goals, then consider the following factors:
Information Architecture (website navigation)
- Is the main navigation easy to use and follow?
- Are there too few menu items or too many menu items?
- On larger sites, do menu items contain enough information scent ?
Information scent is the ability of users to “go with their gut” and select navigation options without hesitation or confusion.
Layout and Design
- Does the website follow best practices and use familiar navigation and calls to action?
- Does the website use established design standards?
Web Design Director Andy Crestodina of Orbit Media defines a design standard as something that is adopted by at least 80% of a study group. In the example below, his study group consists of the top 50 marketing websites:
Step 9: Conduct competitor analysis
The results of this website audit will likely contain a lot of metrics. To provide context around these metrics, you need to compare them to your competitors.
White Label Audit Reports include uae cell number the ability to compare websites to competitors. Simply enter the previous competitor URL and you will be able to see all website checks run on your site and the competitor’s site.
