What immiately stands out is that B2B influencers operate on a broad spectrum. From subtle advertising to shameless in-your-face promotion and everything in between – you come across it all. One obviously works better than the other. What should you avoid if you decide to use B2B influencer marketing?
Don’t: Let your business content be post one-on-one to personal accounts
It happens: there are LinkIn users with tens of thousands of followers who use their personal telemarketing data profile to share business content from companies. The posts look like there has been no briefing or iting involv – the submitt text (and associat stock image) is copi, past and publish on LinkIn one-on-one. No wonder this way of B2B influencer marketing doesn’t work. The whole idea of LinkIn and influencer marketing is destroy. No personal connection, no relevance to the target group and therefore no engagement. Not recommend.
Also read: How to create balance in your LinkIn content [+ 51 ideas]
Don’t: Promote too much in too short a time The Don’ts of B2B
As a company, it is important to understand that LinkIn increasingly values genuine and transparent connections. So if you decide to use a B2B influencer, it is best to do so according to the standards and values that apply on the platform.
In general, every LinkIn user, including LinkInfluencers, should bring more than they take. In other words: they should share european union phone number more valuable content, give away knowlge and give a glimpse into their proverbial kitchen than they share commercial/promot messages. Otherwise, they risk losing their cribility and the engagement of their followers.
In general, for every 5 posts someone makes on LinkIn, 1 of them may be commercial. behavioral segmentation bas on customer satisfaction So agree with your influencer on the frequency with which your company/product/service will be promot.
