These platforms have become increasingly prominent on the Internet, not only in terms of importance and functionality but also in terms of time spent and the use that both people and companies make of them.
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Are you one of those who has accounts on the most used social networks?
According to We are social in its annual report, the number of active users on social networks already exceeds 5 billion . This is equivalent to 62.3% of the population.
Social media users in the world
If we add to this the fact that on average we spend 6 hours and 40 minutes on the Internet, and 2 hours and 23 minutes on Social Media, it is worth knowing which networks consume our time.
Although people and companies usually immediately think of only four or five main platforms (such as Facebook, X (Twitter), Instagram, LinkedIn or YouTube), there are many more networks that are part of this digital ecosystem.
Thus, there are hundreds around the world, with millions of users, which can be beneficial to individuals or companies depending on their needs and areas of action.
So, now we go with the super complete list:
What are the most used and important social networks in the world?
These are the most used social networks in the world. As you can see, Instagram is in the lead, closely followed by WhatsApp.
Favorite Social Networks in the World
Considering that you already know what social networks are , below I want to show you a list of social networks with the most general ones due to their use (with their respective names and links).
Within this category are some of the most widespread and well-known social networks in the world.
1. Instagram
Instagram profile Jose Facchin
It is both one of the most used social networks today and a mobile photography application. The truth is that Instagram is the platform with the greatest potential in recent years, with more than 1.4 billion users .
If you have a business, this may be the best way to show your friendliest side and your most empathetic side, without leaving aside professionalism.
» You may also be interested in: How to create an Instagram account?
Sarah discovers another important lesson as she embarks on her entrepreneurial journey: consistency is essential. She starts with an engaged email list. Communicating with subscribers on a regular basis gradually increases their anticipation and commitment. Imagine getting an email every week with all of Sarah’s exciting news—new product email list launches accompanied by eye-catching images and interesting tales about her sources of inspiration—a glimpse into the soul of the company.
Facebook: one of the most used social networks
One of the largest and most recognizable brands on the web, Facebook is a great way to connect with customers and now even sell goods and services to the more than 2.9 billion active users it currently has.
» You may also be interested in: How to create a company page on Facebook?
3. X (Twitter)
Jose Facchin’s Twitter
X (Twitter) has more than 355 million active users , a solid user base that is nevertheless growing at a slower rate than expected, or than its competitors.
Thus, in order to increase its users and usage, this social network has continued to evolve and implement changes and different pricing plans with their corresponding functionalities.
These changes deepen the idea that it is a very direct communication platform that allows for generating immense visibility and virality.
You may also be interested in: How to create a new
4. LinkedIn
The largest network for professionals, LinkedIn has more than 830 million active users.
It is the network par excellence for style frames precisely identify how professionals and Social Selling since you will be able to network, generate synergies and job opportunities.
» You may also be interested in: How to create a company page on Linkedin?
5. TikToK
TikTok
With more than 1.6 billion users, TikTok is one of the most successful social networks today.
Their short-form music videos have been a hit with younger audiences, and increasingly with not-so-young people and companies that are beginning to see their full potential.
This is a collaborative post!
Since 2013, year after year I have been updating and improving this list, thanks to the collaboration and contribution of my blog readers , reaching almost 160 platforms with more than 1 million users .
Unfortunately, not all of them have survived
So, this updated list contains today 100 major platforms from almost every part of the planet, in many cases unknown to many people.
Would you like to be part of this post? If canada email lead you know of any platform that I have not yet included in the list, so that I can continue updating this post next year, I invite you to leave me your suggestions in the comments.
List of the most used messaging and chat social networks
6. WhatsApp
With over 2.8 billion monthly active users, there’s no questioning the power of this social network.
The truth is that this social network, although it was initially considered a simple app replacing the classic and traditional written SMS , has become the most used form of digital communication by almost everyone.
With it you can not only exchange written
In addition to that, thanks to its desktop version ( WhatsApp Web ), you can also use it from your computer or Mac.
And if you have a business, you can’t forget WhatsApp Business as a potential sales channel.
7. Telegram
Surely, if you are an avid Internet user and you have a hobby that you consider to be your great passion, you are (or at least you have been suggested to be) in a Telegram group .
And this is one of the most used today, to chat with other people about hobbies and common topics among all of them.
Viber is an instant messaging, voice and video
It offers free messaging, high-quality calls, group chats, and the ability to send stickers and media files. With end-to-end encryption, Viber ensures the privacy and security of its users.
The platform also allows users to follow public brand accounts, access commercial services and play in-app games.
9. LINE
LINE is an instant messaging and calling application, very popular in Asia, especially in Japan.
It offers free messaging, voice and video calls, and a wide range of stickers and emoticons.
Line also includes features like Line Pay for mobile payments, Line Games, and a social media platform where users can share updates and media content.
The app is known for its security and ease of use.
Messenger is a messaging app owned by Facebook, which has its own app and has more than 1.3 billion users. Facebook users can send text messages, make voice and video calls, and share photos, videos and files.
It offers features like group chats, stickers, reactions, and augmented reality effects. Messenger also includes tools for businesses, allowing direct interaction with customers through messages.
With its integration into the Facebook platform, Messenger has become one of the most used messaging applications worldwide.
