Yandex advertising can be made even more Using add-ons effective and informative with the help of add-ons. The most popular ones are quick links, clarifications and company business card. They allow you to show more information and increase the clickability of the ad.
Quick links lead to important sections of the Using add-ons site – catalog, promotions, delivery, reviews. Clarifications inform about advantages – “Delivery 24/7”, “Guarantee 2 years”. And the business card shows contacts, address and working hours of the office or store.
4. Setting up advertising campaign parameters
Select a display strategy and set bids
Which display strategy should I singapore email list choose for Using add-ons advertising in Yandex? If you have a small budget and need to strictly control it, “Manual bid management” will do. You decide how much to pay per click depending on the keyword and placement location.
If you want to reach the maximum audience, try the “Maximize impressions” or “Maximize clicks” strategies. They automatically manage bids to attract more traffic to your site. But be prepared for a possible increase in the cost per click.
Setting up the geography and time of ad display
Don’t forget to set up geotargeting – displaying ads only in the required regions. If you work throughout Russia, specify the country. If you betting email list provide services in a specific city, select it in the campaign settings. You can even select individual areas and display different ads there.
The same goes for display times. If your business operates around the clock, let the ads run 24/7. But if your schedule is from 9 to 18, there is no point in paying for night clicks. Set the display schedule according to the office or store operating hours.
5. Analytics and optimization of advertising in Yandex
Connecting Yandex Metrica to collect statistics
To track the effectiveness of contextual google ads: trends for 2025 advertising, set up Yandex Metrica for the site and goals in the advertising account. Metrica will show how many users came from ads, what they did on the site, whether they bought goods and services.
Important metrics for analysis are impressions, clicks, CTR, average click cost, conversions and cost per conversion. Monitor these indicators, compare with previous periods and competitors’ campaigns. This will help you notice problems in time and find growth points.
Optimizing campaigns based on data
Launched advertising in Yandex, collected the first statistics – great! But the work does not end there. It is necessary to constantly analyze the data and optimize the campaigns to increase the return on every ruble invested.
What specific edits should be made? Add new effective keywords and negative words, change bids depending on the time of day and display location, edit ad texts, test different landing pages. In general, tweak and improve until advertising turns into a machine for attracting customers and sales.
Conclusion
Advertising in Yandex is a powerful tool for attracting customers and increasing sales. But for it to work properly, it is important to choose the right key phrases, create catchy ads, set up campaign parameters and constantly optimize based on the data received.
