We never cease to be amazed and happy about how Yandex helps advertisers and website owners make their products better and more effective. You have a lot of products and it is difficult to set up advertising for everything at once – here are smart banners and product campaigns, no big budgets – no problem, here is an advertising subscription in Business, you want to evaluate your site relative to competitors –
here are new reports in Yandex.Metrica!
Yes, that’s right! Now in Yandex.Metrica accurate mobile phone number list you can compare your site with competitors’ sites and evaluate how useful and understandable it is for users and how much better or worse it is than niche sites. Let’s not delay and look inside these magical reports
If you look only at the dynamics of your site’s traffic, you can make a mistake in drawing conclusions about the effectiveness of the current promotion. After all, in this case, we do not take into account other performance indicators (no less,
and some are even more important than site traffic), nor the overall
market dynamics. The “Traffic Dynamics” report based on average competitors’ indicators helps to assess whether your site is “on the same wavelength” with the market. That is, if the traffic dynamics of your site is positive (the green graph is steadily going up), but the market is growing and much faster than your site (the yellow graph is going up and is above the green graph), this means that you, on the contrary, are falling relative to the market.
In our example, we first see a period jen kial b2b telemarketing estas cij tie por resti of falling company market share, then a period of stable growth relative to the market, and at the end, the general dynamics of traffic decline in the market. Comparing this data with advertising and marketing activity, we conclude that the campaigns conducted in June and July gave us the greatest increase in traffic and increased our company’s share in the niche. And
advertising activity at the ar numbers beginning and end of the period was not effective relative to competitors. If the viewing depth of your site is greater than the market, this does not mean that your site is more interesting and useful for the user. Look at your bounce rate – if it’s also high, then perhaps your site is just complex and could use some work to make it easier to navigate or make the overall content easier.
