This software simplifies your work by allowing you to manage all your distribution channels from a single interface, improving visibility and increasing your revenue.
The Channel Manager is a computer tool or software that allows you to manage all distribution channels from a single interface, to optimize the visibility and online distribution (global) of the rooms of a hotel or tourism enterprise.
It acts as a bridge between your property management system (PMS) and reservation platforms such as Booking, allowing you to automatically update rates, availability and reservations across all sales channels simultaneously.
This tool is especially useful if you do not have
In addition, it has statistical systems capable of offering data on the hotel’s movements on the Internet, improving performance and increasing revenues and operational profits.
Difference between a Channel Manager and a PMS
A property management system (PMS) is software that handles internal operations of a hotel, such as reservations, billing, and customer service.
On the other hand, a Channel Manager focuses on updating and synchronizing room availability and prices across multiple external online booking platforms.
Nowadays, most tourism management software integrates both conditions… Or at least, they are compatible with each other, to facilitate automation of both the administrative and commercial departments of a hotel.
From a single software interface, you can:
Manage all your distribution channels (website, booking engine, OTA, IDS, GDS, Corporate, etc.)
Optimize your reservations and make your entire inventory available to each channel without the risk of overbooking
Automatically update prices and availability 24 hours a day, 365 days a year (the hotel can modify its stock at any time and reflect it on all channels simultaneously).
Furthermore, by centralizing reservation and availability management , a Channel Manager allows hotels to optimize their pricing strategies in real time and respond effectively to market demand, which can increase revenue and improve operational efficiency.
Consider Sarah, a driven businesswoman who, in the midst of the pandemic, started her own handcrafted jewelry line. She initially needed assistance from a local phone number database supplier because she was having trouble making a phone number database name for herself in the crowded market. Sarah created marketing strategies that were specifically tailored to the needs of potential customers by examining demographic data associated with her ideal client profile, which included age groups interested in artisan crafts.
Using a single interface gives you easy access
Price parity and increased productivity – more bookings at a lower cost.
The main objective of a Channel Manager is to facilitate the management of all online marketing for the hotelier.
What until recently was an exclusive tool for chains and/or large hotels, is today increasingly common and accessible to everyone.
Small and medium-sized hotels are also the ones that will benefit most from this IT tool because they have fewer staff (they improve performance, save time and reduce the hotel’s overall operating costs).
Doing it without it means many hours of work
»You may be interested in reading: How can I improve my hotel’s rating on TripAdvisor?
Channels managed by a Channel Manager
This software tool can manage a wide variety of online distribution channels, including:
Online Travel Agencies (OTAs): such as Booking.com, Expedia…
Direct booking platforms: hotel website.
Global Distribution Systems (GDS): such as Amadeus, Sabre, Galileo…
Metasearch engines or metasearch engines: such as Google Hotel Ads, Trivago, TripAdvisor, etc.
Vacation rental platforms: such as Airbnb.
Social media and digital marketing channels: which allow direct bookings or redirect to the hotel’s booking engine.
Last minute booking portals.
Each of these channels can be configured successful logistics practices – how to improve delivery efficiency and synchronized through the Channel Manager to ensure that availability and rates are updated in real time.
This way, you improve booking management
Benefits of a good Channel ManagerA good Channel Manager offers numerous benefits that can significantly improve the operational efficiency and profitability of a hotel establishment.
Keep track of rates, parity and availability with precision. Compare and update all your rates, minimum stays and availability on one page and with one click.
Automate the updating of rates and availability across multiple online booking platforms. This eliminates the need to manually enter data into each channel, saving time and reducing the risk of human error.
Avoid overbooking
Synchronize real-time availability across all sales channels. This significantly reduces the chances of overbooking and problems related to canada email lead assigning double rooms or multiple reservations for the same room on similar dates.
Immediate redistribution of unsold rooms
Integration with the main Hotel Management Systems «PMS».
Compare and monitor the competition
Monitor competitor availability and pricing in real time to make quick decisions.
It allows connection with a wide network of Online Travel Agencies (OTAs), metasearch engines and other distribution channels, increasing the visibility of the hotel.
Increase in income
Facilitates the implementation of revenue management strategies by allowing dynamic changes in rates based on demand, competition and other market factors.
Increase your online bookings, whether from portals or your own website (booking engine), and improve your online strategy by making revenue easier for you.
Available on one page only
You will be able to obtain all the data and statistics from each portal together, including those from your own website and booking engine.
Reports and analysis
Provides reporting and analytics tools that help hoteliers better understand their performance across channels, enabling informed decisions about where and how to sell rooms.
Tips for choosing a good Channel Manager
When selecting the right Channel Manager, there are several factors to consider to make your experience as rewarding and optimal as possible.